In the annals of publicity stunts, this one is pretty good.
Gary McKechnie, my friend and colleague in the motojournalism world, and an all-around nice guy, just launched the fifth edition of his best-selling Great American Motorcycle Tours.
Literally launched, as in “launched into space.”
Before you can cry “Danger Will Robinson,” check out his YouTube video.
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To read an interview I did with Gary late last year, click here.
Gary’s website: www.garymckechnie.com