Who couldn’t love “Roll Your Own” as a marketing slogan?
But lest you jump to conclusions, #RollYourOwn is the catchphrase (and hashtag) that Harley-Davidson is promoting to “break the stereotype of who rides Harley-Davidson motorcycles and how they ride them,” according to their press release.
And on Wednesday, March 11, 2015, at its Speedway exhibit area in Daytona, Harley held a bike show called “Custom Kings Bike Shout Out,”in which a handful of individualized bikes were on display, with the winner to be determined through a vote on social media.
As you’ll see from the photos, the term “custom” is truly in the eye of the beholder – Check out my friend Smitty’s Rat Bike!
Roll on, bros.
Check out the photo gallery: