Who couldn’t love “Roll Your Own” as a marketing slogan?

But lest you jump to conclusions, #RollYourOwn is the catchphrase (and hashtag) that Harley-Davidson is promoting to “break the stereotype of who rides Harley-Davidson motorcycles and how they ride them,” according to their press release.

Daytona 2015And on Wednesday, March 11, 2015, at its Speedway exhibit area in Daytona, Harley held a bike show called “Custom Kings Bike Shout Out,”in which a handful of individualized bikes were on display, with the winner to be determined through a vote on social media.

As you’ll see from the photos, the term “custom” is truly in the eye of the beholder – Check out my friend Smitty’s Rat Bike!

Roll on, bros.

Check out the photo gallery:

About Glen Abbott
Glen Abbott is a Florida-based travel writer & photographer specializing in motorcycle touring and travel. He is regular contributor to Harley-Davidson's HOG Magazine, and his travel features appear regularly in motorcycle magazines and other publications.

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